Privacy Policy

Effective date: January 1, 2024
Last updated: December 21, 2025

SONARK MARINE ("we," "us," or "our") operates sonarkmarine.com and is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website or make a purchase from our online store.

Business Contact Information:
SONARK MARINE
1921 Foxglove Drive
Bryant, Arkansas 72022
Email: support@sonarkmarine.com
Phone: 866-218-2608

Information We Collect

When you visit sonarkmarine.com or make a purchase, SONARK MARINE may collect the following types of information:

Personal Information:

  • Name, email address, phone number
  • Billing and shipping addresses
  • Payment information (credit card details are processed securely by our payment processor and are not stored on our servers)
  • Order history and purchase information

Automatically Collected Information:

  • IP address and device information
  • Browser type and version
  • Pages visited, time spent on pages, and referring website
  • Geographic location (city/state level)
  • Cookies and similar tracking technologies

How We Use Your Information

SONARK MARINE uses your information for the following purposes:

  • Order Processing: To process, fulfill, and ship your orders for marine electronics and equipment
  • Communication: To send order confirmations, shipping notifications, and respond to customer service inquiries
  • Marketing: To send promotional emails about new products, special offers, and marine electronics information (you can opt out at any time)
  • Website Improvement: To analyze website traffic, user behavior, and improve our product offerings and customer experience
  • Fraud Prevention: To detect and prevent fraudulent transactions and protect against unauthorized access
  • Legal Compliance: To comply with applicable laws, regulations, and legal processes

Third-Party Service Providers

SONARK MARINE shares your information with trusted third-party service providers who assist us in operating our business. These providers are contractually obligated to protect your information and use it only for the purposes we specify:

  • Payment Processing: Shopify Payments and PayPal process credit card transactions securely. We do not store complete credit card information on our servers.
  • Shipping Carriers: USPS, UPS, and FedEx receive shipping addresses to deliver your marine electronics orders.
  • Email Services: Shopify Email is used to send order confirmations, shipping updates, and promotional communications.
  • Analytics: Google Analytics helps us understand website traffic and user behavior (anonymized data).
  • Affiliate Partners: Some product recommendations on our site link to Amazon.com through the Amazon Associates Program. If you click these links and make a purchase, Amazon's privacy policy applies to that transaction. We receive a commission but do not receive your personal information from Amazon.

Cookies and Tracking Technologies

SONARK MARINE uses cookies and similar technologies to:

  • Remember your shopping cart contents
  • Keep you logged in to your account
  • Analyze website traffic and user preferences
  • Deliver targeted advertising

You can control cookies through your browser settings. However, disabling cookies may limit your ability to use certain features of our website, such as the shopping cart.

Data Retention

SONARK MARINE retains your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Specifically:

  • Order Information: Retained for 7 years for accounting, tax, and warranty purposes
  • Account Information: Retained until you request account deletion
  • Marketing Communications: Retained until you unsubscribe from our mailing list
  • Analytics Data: Anonymized and aggregated data may be retained indefinitely

Your Privacy Rights

You have the following rights regarding your personal information:

Access: You may request a copy of the personal information SONARK MARINE holds about you.

Correction: You may request that we correct inaccurate or incomplete personal information.

Deletion: You may request deletion of your personal information, subject to legal and contractual obligations (such as order records required for accounting purposes).

Opt-Out: You may unsubscribe from marketing emails by clicking the "unsubscribe" link in any promotional email or by contacting us at support@sonarkmarine.com.

Do Not Sell: SONARK MARINE does not sell your personal information to third parties.

To exercise any of these rights, please contact us at support@sonarkmarine.com or call 866-218-2608. We will respond to your request within 30 days.

California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

  • Right to know what personal information we collect, use, and disclose
  • Right to request deletion of your personal information
  • Right to opt-out of the sale of personal information (we do not sell personal information)
  • Right to non-discrimination for exercising your privacy rights

To exercise these rights, contact us at support@sonarkmarine.com.

Data Security

SONARK MARINE implements reasonable security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:

  • SSL/TLS encryption for data transmission
  • Secure payment processing through PCI-compliant providers
  • Regular security audits and updates
  • Limited employee access to personal information on a need-to-know basis

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

Children's Privacy

SONARK MARINE does not knowingly collect personal information from children under 13 years of age. Our website and products are intended for adults. If we discover that we have inadvertently collected information from a child under 13, we will delete that information immediately.

International Users

SONARK MARINE is based in the United States (Bryant, Arkansas). If you are accessing our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country.

Changes to This Privacy Policy

SONARK MARINE may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. We will post the updated policy on this page with a new "Last Updated" date. We encourage you to review this Privacy Policy regularly. Material changes will be communicated via email to registered customers.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact SONARK MARINE:

SONARK MARINE

Email: support@sonarkmarine.com
Phone: 866-218-2608
Hours: Monday-Friday, 9:00 AM - 5:00 PM CST

Governing Law

This Privacy Policy is governed by the laws of the State of Arkansas, United States, without regard to its conflict of law provisions.